McMillan Running

Redesigned lead generating calculator and dashboard for marathon coach, Greg McMillan.
McMillan Running
October 2020

Project Brief

Marathon coach, Greg McMillan, came to us for help with designing a new app-like dashboard and lead-generating calculator.

The goal was to engage new users, further nurture leads, and integrate his large library of training videos.


After thinking through the customer flow, we got to work designing wireframes for the calculator and dashboard.

The wireframes were used as a tool to more quickly review and refine with stakeholders. Ensuring alignment with the company's goals and objectives.

With the wireframes as a guide, we incorporated the McMillan branding into the mockups to bring the designs to life.

We kept the design clean and modern with a focus on bite-sized information. Making it easy for users to navigate and find the information they need.

We used a mobile-first design approach since the majority of users were on mobile and to more easily incorporate the app-like aesthetic.


With the design complete, we partnered with our development team to create a responsive website that looks and functions great on all devices. Integrating various features such as personalized dashboards and lead-capturing APIs.

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